Find the real deal.
Never overpay.
Priclo compares prices across UK retailers and records how they change over time, so you can see what a product usually costs, whether today's "sale" is genuine, and when it's smarter to wait.
- Real price history, not "was" prices
- Delivery included in comparisons
- Ratings retailers can't pay for
- "Was" price shown by retailer£299
- 90-day average (what it really costs)£218
- Lowest in 90 days£169
Illustrative example of how our verdicts work.
Priclo is launching in stages. We're building price histories for tech and home products across UK retailers. Live price comparisons and deal ratings will appear as that history grows. We only rate a product once we have at least 14 days of data, so every verdict is based on real prices.
How Priclo works
Three things we do that a normal deals page doesn't.
We track real prices
We collect prices from UK retailers and record every change. That gives each product a real price history, instead of relying on a retailer's "was" price.
We judge the deal
Each price is compared with the product's own 90-day average and lowest price. You get a clear verdict, including Wait when a price is higher than usual.
We compare the total
Retailers are ranked by what you'd actually pay, including delivery, so a low headline price with expensive delivery doesn't come out on top.
What our labels mean
Labels are calculated from price data only. Retailers can't pay to change them.
At or below the lowest price we've ever recorded, and at least 20% under its usual price.
At least 15% below the 90-day average, or a new 90-day low.
5–15% below the 90-day average.
Within 5% of what it usually costs. No rush.
Higher than usual, or it's often been much cheaper recently.
Buying guides
Practical advice for UK shoppers.
