When is the best time to buy a TV in the UK?
TV prices aren't random. Most models follow a fairly predictable cycle from launch to clearance. Knowing where a TV is in that cycle is one of the easiest ways to avoid overpaying.
The yearly TV price cycle
Major TV brands usually announce their new ranges early in the year and release them in the UK over spring and early summer. New models typically launch at their highest price, then gradually come down.
| Time of year | What typically happens |
|---|---|
| January – March | New ranges are announced. Last year's models are often discounted to clear stock. |
| April – June | New models arrive at full launch price. Prices before major summer sporting events can be competitive. |
| July – October | Prices on the current year's models start to ease. |
| November | Black Friday: often the lowest prices of the year for current models, but not for every model. |
| Late December – January | Boxing Day and January sales, and the next round of clearance begins. |
In short: for this year's model, Black Friday is often the best time. For the best value overall, last year's model in late winter or early spring is hard to beat.
Is last year's model worth it?
Often, yes. Year-on-year improvements in mid-range TVs tend to be small: slightly better processing, a new smart-TV interface, or minor brightness gains. If last year's model is significantly cheaper, it's usually the better buy for most people.
Check the model number carefully. Brands often use similar names across years, and the difference may only be one or two characters in the model code.
Black Friday: be selective
Black Friday does bring genuine lows, but it's also when "was" prices are most misleading. Some TVs are priced higher in the weeks before and then "reduced" back to a normal level. Others are special versions made for sale events, with slightly different specs.
- Track the model you want from October so you know its real price.
- Compare the exact model code across retailers.
- If the "deal" price matches what it cost in September, it isn't a deal.
What matters more than timing
Timing saves money, but the wrong TV is never a bargain. Before you watch the price, decide on:
- Size: measure your space and viewing distance.
- Panel type: OLED for contrast and dark rooms. LED/QLED and Mini LED for bright rooms and lower prices.
- Gaming: if you have a recent console, look for HDMI 2.1, 120Hz and VRR.
- Sound: slim TVs often have weak speakers, so budget for a soundbar if needed.
The easiest approach
Choose the model, note its current price, and decide the price you would be happy to pay. Then check it against the model's recent history rather than the "was" price. Priclo price alerts, launching soon, will do this for you automatically.